Alt Assistant -
Independent assistant
Logos & Business Cards
Sandrine Boissié, also part of the CAE Impuls'ions, contacted me a few months ago to create her logo for her new activity with a very specific idea in mind; the name Alt Assistante, the slogan but also an idea of the design with a moving keyboard key and in the color themefuchsia...
Here are the first tests:
The first step is to discuss precisely the expectations but also the project and in the case of Sandrine who is just embarking on her new activity, it was important to clearly define the "why" of her activity in order to focus her expectations and her needs on terms of logo and support.
Then, for my creative part, I embark on other proposals that will allow Sandrine to target her expectations more precisely. Indeed, between the vision of these expectations and the reality, sometimes we do notlet's find pas... So why not a little isometric?
Or du more modern? I must admit that this versionliked enough in the aspect of support in the shadows to make the entrepreneur grow...
Versions where we play a little more with the letters while keeping the notion of dynamism...I must admit that I always discover new approaches by trying, groping, trying again...it's alsoThat the pleasure of the designer...
After a period of questioning and finding her why, Sandrine comes back with clearer ideas and so do I. We then set out on new directions and try other approaches:
I feel that we are reaching the goal...the ideas arespecifying, Sandrine asks those around her for opinions, feedback...
We now have to work more on the colors...
This time that's it, we found his happiness:
So, once validated by everyone around us, we go on the business cards. Still several tries before seeing in which direction to go.
And finally the double-sided solution with the QR code to send a message directly...
Received in 5 days with 2 bonus mugs ... Thank you Sandrine and always available!
