French Artisans Wool
Sale of wool and derivative products in 100% natural French wool
Logo and graphic identity - September 2020
It was necessary to create here for Sarah and her website, an identity and a logo that represents her personality but also her values.
Sarah wishes to promote French wool producers and highlight the natural and natural production circuits.
His passion and his motivation are to show and recognize the know-howFrench in terms of wool and derivative products.
The logo had to show the French symbolism through the tricolor beret. The symbolism of the pirate flag with the needles in the background and also to show resistance to consumption and mass production linked to international trade in this type of product and often todetriment animal welfare.
The logo is the first step in a marketing process to promote the identification of the products sold on its site and which could benefit from the "pirate label" of the wools of French artisans.