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Montagnes dans les nuages
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TOULAO Training
Support and training forprofessionals and individuals towards the transition to "zero-pesticides"

Logo & Graphic charter

Camille Morel is the founder of this new companyToulao Training . She contacts me as part of the launch of her new project and already has some ideas about what her logo should look like. Here is what she puts in her specifications: ​

"I am an enthusiastic person, attentive, curious, 100% committed and in accordance with the values developed in my activities (environment, sustainable development).
The brand name I chose reflects my state of mind: “Toulao formation”, in connection with the mountains, and above all with the aim of “accompanying learners higher”.
Simplicity, honesty, gentleness, trust"

Then with this description comes a series of logos that she will have been able to find on the internet and which will all have one thing in common...the mountain or the link with nature.

Here are my first attempts:

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These are the first ideas launched onAffinity Designerbut also by handProcreateon my iPad. We are here in the research phase which will allow us to take a direction and see Camille's feedback on the different graphic styles. Depending on his feedback, we can then move on to a second phase of proposals that will be slightly more accomplished with already a few shades of color.

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From these versions, and following "live" sessions onZoomwith Camille to go further into thedetails  of the logo and its expectations, we arrive on a "final" version of the structure...

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Based on the golden number, the logo gradually takes on its shapes and then its colors. 

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The colors and the logo are nowarrested et we now need to make the graphic charter to be able to reproduce this logo according to the needs but also to know how to highlight and display it.

For this we will go through a fewmock up ( presentation of the logo in real conditions in order to have a better representation of it.

world of jamin - charte graphique toulao global.png
world of jamin - charte graphique Toulao couleurs.png
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I will also offer Camille some illustrations to highlight the logo but also and above all the image and the message that she wishes to convey with her company.

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Cover of the Toulao graphic charter - June 2021

Here is now the final version of the logo in its 2 forms: The complete logo and the avatar:

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worldo of jamin - LOGO TOULAO SANS FOND.png
world of jamin - toulao couleur sans fond.png

Finally, I send Camille all the logos in different versions and in different formats so that she can use them in all situations and depending on the background colors she is going to use._cc781905-5cde-3194-bb3b- 136bad5cf58d_

Here is what the file that groups all the logos looks like:

World of jamin - presentation des logo toulao.png

Each white square represents a logo as needed. In addition, this page and each of these logos will then be exported and shared on drive in 5 different formats:

-  PNG ( light  in size for the website and without color background),

- JPEG ( formatstandard  for any type of use but which will remain on a white background),

- PDF to keep the proportions and the visual quality of the logo),

- PSD and SVG (to allow the logo to be edited with other software and even to make logo animations for motion design). 

In total, 200 different logos will be delivered to deal with all situations.

Find the graphic charter of Toulaohere

world of jamin - charte graphique toulao presentation.png

Click on the image to download the graphic charter of Toulao

Thanks to Camille for her trust and congratulations for her project which, I'm sure, is one more stone to help our planet get better...

Find the linkedin of Toulaohere.

If you too, like Camille, would like to have your own logo made to develop the image of your company, do not hesitate to contact

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